The biggest facepalm moment building Remawt?
Assuming "AI video" was enough of a hook.
Turns out, "AI" is just table stakes now. Everyone's got some AI angle. Doesn't mean it's good AI. Doesn't mean it solves a real problem.
We spent weeks optimizing our AI scriptWriter agent (powered by Gemini, btw, because speed matters) and nobody cared until we started highlighting what the AI was automating — specifically, the soul-crushing process of scripting product demos.
The lesson? Features tell, benefits sell. Even in the age of Skynet.
#saas#aivideo#productmarketing
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